Full service
ÖMCCV
This project involved the rebranding of ÖMCCV (Österreichische Morbus Crohn / Colitis ulcerosa Vereinigung). The goal was to refresh the organization’s visual identity while retaining key elements of its established iconography, ensuring recognisability for existing members alongside a more contemporary and approachable look.
Our work included a reworked logo, updated colour scheme, the design of new marketing materials such as flyers, business cards, and roll ups, as well as a redesigned website aligned with the refreshed branding. The result is a cohesive visual identity that supports the association’s work and feels current without losing its roots.
Year :
2024
Industry :
Health
Client :
ÖMCCV
Logo rebrand
Logo rebrand
The logo redesign focused on modernising a well established symbol without losing its recognisability. The original icon was refined and placed within a circular form, giving it a clearer, more self contained presence. At the same time, the icon and wordmark were balanced to work more flexibly across print and digital applications. The result is a lighter, more flexible logo that feels contemporary and accessible while remaining familiar to their community.
The logo redesign focused on modernising a well established symbol without losing its recognisability. The original icon was refined and placed within a circular form, giving it a clearer, more self contained presence. At the same time, the icon and wordmark were balanced to work more flexibly across print and digital applications. The result is a lighter, more flexible logo that feels contemporary and accessible while remaining familiar to their community.
Website
Website
The website was redesigned to translate the new visual identity into a clear, structured digital experience. A key focus was improving readability, navigation, and practicality, creating a user-friendly experience for both visitors and editors.
The website was redesigned to translate the new visual identity into a clear, structured digital experience. A key focus was improving readability, navigation, and practicality, creating a user-friendly experience for both visitors and editors.
Crohnicle magazine cover
Crohnicle magazine cover
A new concept for the 'Crohnicle' magazine cover was developed to provide a flexible visual system that works across a wide range of topics and imagery. A bold graphic form, based on the bowel, acts as a consistent framing element and connects the publication visually and conceptually to the association’s core theme. The result is a unique, flexible design that remains instantly recognisable across editions.
A new concept for the 'Crohnicle' magazine cover was developed to provide a flexible visual system that works across a wide range of topics and imagery. A bold graphic form, based on the bowel, acts as a consistent framing element and connects the publication visually and conceptually to the association’s core theme. The result is a unique, flexible design that remains instantly recognisable across editions.
Social Media
Social Media
Social media was developed as an ongoing extension of the visual identity. The design approach balances clarity and warmth, helping the association communicate complex health related topics in a way that feels supportive and accessible rather than clinical.
Social media was developed as an ongoing extension of the visual identity. The design approach balances clarity and warmth, helping the association communicate complex health related topics in a way that feels supportive and accessible rather than clinical.
Other materials
From business cards and roll ups, to special edition merchandise, we ensured that each item follows the same visual logic, from colour use and typography to image style and spacing. This creates a coherent presence whether the association appears online, in print, or in physical spaces, reinforcing trust and professionalism at every point of contact.
From business cards and roll ups, to special edition merchandise, we ensured that each item follows the same visual logic, from colour use and typography to image style and spacing. This creates a coherent presence whether the association appears online, in print, or in physical spaces, reinforcing trust and professionalism at every point of contact.
Get in touch
Connect with us! Fill out the following form to discuss your endeavor. We're eagerly looking forward to partnering and actualizing your dream. We're happy to connect in English or German.
Get in touch
Connect with us! Fill out the following form to discuss your endeavor. We're eagerly looking forward to partnering and actualizing your dream. We're happy to connect in English or German.
Get in touch
Connect with us! Fill out the following form to discuss your endeavor. We're eagerly looking forward to partnering and actualizing your dream. We're happy to connect in English or German.
Get in touch
Connect with us! Fill out the following form to discuss your endeavor. We're eagerly looking forward to partnering and actualizing your dream. We're happy to connect in English or German.