AMooRe

This project focused on the design of roll up banners and merchandise for the AMoore initiative, a program by the Bundesministerium für Land- und Forstwirtschaft, Klima- und Umweltschutz, Regionen und Wasserwirtschaft dedicated to restoring native moorland in Austria.

Building on a limited existing visual identity, we developed a coherent design language using the project’s core colors of brown, blue, and green.

A key addition was the visual emphasis on native animals and plant life found in Austrian moors, which were used across banners, bags, pens, and notepads, giving the project a recognisable visual presence at events.