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Alexander Husar
Ayurveda
Alexander Husar is an independent Ayurvedic practitioner based in Vienna. We worked with him to develop a holistic, nature inspired brand, covering everything from logo and visual identity to the design of his massage studio, printed materials, website, and social media, creating a cohesive experience across digital and physical spaces.
Year :
2022 - Ongoing
Industry :
Wellness
Client :
Alexander Husar
Shaping a holistic brand
Alexander Husar Ayurveda was developed as a holistic brand rooted in calm, nature inspired values. The visual identity, including the subtle rainbow motif, was designed to signal an inclusive and welcoming space, reflecting Alexander’s intention to create an environment where everyone feels seen, safe, and at ease.
Translating philosophy into space
The physical studio is a core part of the brand. A carefully considered color palette guides visitors through the space, from a warm earth red entrance to softer, calming tones in the massage room and a darker, cooler bathroom space that helps extend relaxation after the treatment. Natural materials such as stone, wood, and brass reinforce the connection to traditional Ayurvedic practice.
An identity rooted in nature
Earthy reds form the foundation of the visual identity, appearing consistently across print, digital materials, and the physical space. Colors, typography, and graphic elements were chosen to feel timeless and restrained, allowing the philosophy and treatments to remain at the center of the brand.
Centering the practitioner
Alexander himself is at the heart of the brand’s communication. Social media content focuses on his calm presence, combining personal introductions and everyday wellness routines with atmospheric footage of treatments. This balance creates a digital presence that reflects the same sense of care and calm found in the studio.
A cohesive experience
Rather than focusing on individual touchpoints, the project was shaped as a complete experience. The brand supports Alexander’s work in a considered and consistent way, creating an environment where visitors can slow down, feel welcome, and fully engage with the practice.
