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Alexander Husar
Ayurveda

Alexander Husar is an independent Ayurvedic practitioner based in Vienna. We worked with him to develop a holistic, nature inspired brand, covering everything from logo and visual identity to the design of his massage studio, printed materials, website, and social media, creating a cohesive experience across digital and physical spaces.

Year :

2022 - Ongoing

Industry :

Wellness

Client :

Alexander Husar

Shaping a holistic brand

Shaping a holistic brand

Alexander Husar Ayurveda was developed as a holistic brand rooted in calm, nature inspired values. The visual identity, including the subtle rainbow motif, was designed to signal an inclusive and welcoming space, reflecting Alexander’s intention to create an environment where everyone feels seen, safe, and at ease.

Translating philosophy into space

Translating philosophy into space

The physical studio is a core part of the brand. A carefully considered color palette guides visitors through the space, from a warm earth red entrance to softer, calming tones in the massage room and a darker, cooler bathroom space that helps extend relaxation after the treatment. Natural materials such as stone, wood, and brass reinforce the connection to traditional Ayurvedic practice.

The physical studio is a core part of the brand. A carefully considered color palette guides visitors through the space, from a warm earth red entrance to softer, calming tones in the massage room and a darker, cooler bathroom space that helps extend relaxation after the treatment. Natural materials such as stone, wood, and brass reinforce the connection to traditional Ayurvedic practice.

An identity rooted in nature

An identity rooted in nature

Earthy reds form the foundation of the visual identity, appearing consistently across print, digital materials, and the physical space. Colors, typography, and graphic elements were chosen to feel timeless and restrained, allowing the philosophy and treatments to remain at the center of the brand.

Earthy reds form the foundation of the visual identity, appearing consistently across print, digital materials, and the physical space. Colors, typography, and graphic elements were chosen to feel timeless and restrained, allowing the philosophy and treatments to remain at the center of the brand.

Centering the practitioner

Centering the practitioner

Alexander himself is at the heart of the brand’s communication. Social media content focuses on his calm presence, combining personal introductions and everyday wellness routines with atmospheric footage of treatments. This balance creates a digital presence that reflects the same sense of care and calm found in the studio.

Alexander himself is at the heart of the brand’s communication. Social media content focuses on his calm presence, combining personal introductions and everyday wellness routines with atmospheric footage of treatments. This balance creates a digital presence that reflects the same sense of care and calm found in the studio.

A cohesive experience

A cohesive experience

Rather than focusing on individual touchpoints, the project was shaped as a complete experience. The brand supports Alexander’s work in a considered and consistent way, creating an environment where visitors can slow down, feel welcome, and fully engage with the practice.

Rather than focusing on individual touchpoints, the project was shaped as a complete experience. The brand supports Alexander’s work in a considered and consistent way, creating an environment where visitors can slow down, feel welcome, and fully engage with the practice.

Get in touch

Connect with us! Fill out the following form to discuss your endeavor. We're eagerly looking forward to partnering and actualizing your dream. We're happy to connect in English or German.


The image features a stylized figure with a unique, abstract design. The main subject appears to be a humanoid form with a wooden texture, wearing a blue robe.

Get in touch

Connect with us! Fill out the following form to discuss your endeavor. We're eagerly looking forward to partnering and actualizing your dream. We're happy to connect in English or German.


The image features a stylized figure with a unique, abstract design. The main subject appears to be a humanoid form with a wooden texture, wearing a blue robe.

Get in touch

Connect with us! Fill out the following form to discuss your endeavor. We're eagerly looking forward to partnering and actualizing your dream. We're happy to connect in English or German.


The image features a stylized figure with a unique, abstract design. The main subject appears to be a humanoid form with a wooden texture, wearing a blue robe.

Get in touch

Connect with us! Fill out the following form to discuss your endeavor. We're eagerly looking forward to partnering and actualizing your dream. We're happy to connect in English or German.


The image features a stylized figure with a unique, abstract design. The main subject appears to be a humanoid form with a wooden texture, wearing a blue robe.