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#makeitvisible
#makeitvisible is a multi-channel campaign that aims to raise visibility and understanding of inflammatory bowel diseases such as Crohn’s disease and colitis ulcerosa. The campaign was conceived to challenge stereotypes, humanise lived experience, and create space for honest conversations, while integrating both patient perspectives and professional insight.
Year:
2025 - 2026
Industry:
Health
Client:
CED Compass
From idea to format
From idea to format
#makeitvisible places those living with IBDs at the core of the campaign. People of different ages and backgrounds share their stories in their own words, shown in everyday settings such as parks, restaurants, and at home. Alongside social media posts and video content, the campaign extends into a physical event, opening up visibility beyond digital spaces and reaching audiences outside the usual conversations around IBDs.
#makeitvisible places those living with IBDs at the core of the campaign. People of different ages and backgrounds share their stories in their own words, shown in everyday settings such as parks, restaurants, and at home. Alongside social media posts and video content, the campaign extends into a physical event, opening up visibility beyond digital spaces and reaching audiences outside the usual conversations around IBDs.
Challenging stereotypes
Challenging stereotypes
A consistent visual language ties the campaign together. Common stereotypes are presented as statements, crossed out, and replaced with counter statements that reflect lived reality. Each personal story builds on this contrast, using individual experience to dismantle simplified assumptions.
A consistent visual language ties the campaign together. Common stereotypes are presented as statements, crossed out, and replaced with counter statements that reflect lived reality. Each personal story builds on this contrast, using individual experience to dismantle simplified assumptions.
A consistent visual language ties the campaign together. Common stereotypes are presented as statements, crossed out, and replaced with counter statements that reflect lived reality. Each personal story builds on this contrast, using individual experience to dismantle simplified assumptions.
Bringing professionals into the conversation
Bringing professionals into the conversation
Healthcare professionals such as doctors, IBD nurses and therapists contribute their perspectives on the same themes. Their input offers practical guidance on navigating treatment, communication, and support, grounding the campaign in expertise while remaining closely connected to patient experience.
Placing professional insight alongside patient stories, the campaign creates a dialogue rather than a one sided narrative. This approach reinforces trust, provides practical value, and acknowledges the complexity of living with a chronic condition.
Healthcare professionals such as doctors, IBD nurses and therapists contribute their perspectives on the same themes. Their input offers practical guidance on navigating treatment, communication, and support, grounding the campaign in expertise while remaining closely connected to patient experience.
Placing professional insight alongside patient stories, the campaign creates a dialogue rather than a one sided narrative. This approach reinforces trust, provides practical value, and acknowledges the complexity of living with a chronic condition.
Built for continuity and reach
Built for continuity and reach
Developed as a long running, multi channel campaign, #makeitvisible is structured to unfold over time while maintaining a clear and consistent identity. Its modular approach allows individual stories to stand on their own, while contributing to a broader narrative of visibility, understanding, and inclusion.
Developed as a long running, multi channel campaign, #makeitvisible is structured to unfold over time while maintaining a clear and consistent identity. Its modular approach allows individual stories to stand on their own, while contributing to a broader narrative of visibility, understanding, and inclusion.
Get in touch
Connect with us! Fill out the following form to discuss your endeavor. We're eagerly looking forward to partnering and actualizing your dream. We're happy to connect in English or German.
Get in touch
Connect with us! Fill out the following form to discuss your endeavor. We're eagerly looking forward to partnering and actualizing your dream. We're happy to connect in English or German.
Get in touch
Connect with us! Fill out the following form to discuss your endeavor. We're eagerly looking forward to partnering and actualizing your dream. We're happy to connect in English or German.
Get in touch
Connect with us! Fill out the following form to discuss your endeavor. We're eagerly looking forward to partnering and actualizing your dream. We're happy to connect in English or German.