Full service
ÖMCCV
Dieses Projekt umfasste das Rebranding der ÖMCCV (Österreichische Morbus Crohn / Colitis ulcerosa Vereinigung). Ziel war es, die visuelle Identität der Organisation zu erneuern und gleichzeitig zentrale Elemente der bestehenden Bildsprache zu bewahren, um für bestehende Mitglieder wiedererkennbar zu bleiben und zugleich einen zeitgemäßen, zugänglicheren Auftritt zu schaffen.
Unsere Arbeit umfasste ein überarbeitetes Logo, eine aktualisierte Farbwelt sowie die Gestaltung neuer Marketingmaterialien wie Flyer, Visitenkarten und Roll-ups. Zudem wurde die Website im Einklang mit dem neuen Erscheinungsbild neu gestaltet. Das Ergebnis ist eine kohärente visuelle Identität, die die Arbeit der Vereinigung unterstützt und modern wirkt, ohne ihre Wurzeln zu verlieren.
Year :
2024
Industry :
Health
Client :
ÖMCCV
Logo rebrand
The logo redesign focused on modernising a well established symbol without losing its recognisability. The original icon was refined and placed within a circular form, giving it a clearer, more self contained presence. At the same time, the icon and wordmark were balanced to work more flexibly across print and digital applications. The result is a lighter, more flexible logo that feels contemporary and accessible while remaining familiar to their community.
Website
The website was redesigned to translate the new visual identity into a clear, structured digital experience. A key focus was improving readability, navigation, and practicality, creating a user-friendly experience for both visitors and editors.
Crohnicle magazine cover
A new concept for the 'Crohnicle' magazine cover was developed to provide a flexible visual system that works across a wide range of topics and imagery. A bold graphic form, based on the bowel, acts as a consistent framing element and connects the publication visually and conceptually to the association’s core theme. The result is a unique, flexible design that remains instantly recognisable across editions.
Social Media
Social media was developed as an ongoing extension of the visual identity. The design approach balances clarity and warmth, helping the association communicate complex health related topics in a way that feels supportive and accessible rather than clinical.
From business cards and roll ups, to special edition merchandise, we ensured that each item follows the same visual logic, from colour use and typography to image style and spacing. This creates a coherent presence whether the association appears online, in print, or in physical spaces, reinforcing trust and professionalism at every point of contact.
