Full service
ÖMCCV
This project involved the rebranding of ÖMCCV, the Austrian Crohn's disease and colitis ulcerosa association. The goal was to renew the organisation's visual identity while preserving key elements of the existing imagery, keeping it recognisable for long-standing members and creating a more contemporary, accessible presence at the same time.
Our work included a revised logo, an updated colour palette, and the design of new marketing materials such as flyers, business cards, and roll ups. The website was also redesigned in line with the new look. The result is a coherent visual identity that supports the association's work and feels modern without losing its roots.
Year:
2024
Industry:
Health
Client:
ÖMCCV
Logo rebrand
The logo redesign focused on modernising a well established symbol without losing its recognisability. The original icon was refined and placed within a circular form, giving it a clearer, more self contained presence. At the same time, the icon and wordmark were balanced to work more flexibly across print and digital applications. The result is a lighter, more flexible logo that feels contemporary and accessible while remaining familiar to their community.
Website
The website was redesigned to translate the new visual identity into a clear, structured digital experience. A key focus was improving readability, navigation, and practicality, creating a user-friendly experience for both visitors and editors.
Crohnicle magazine cover
A new concept for the 'Crohnicle' magazine cover was developed to provide a flexible visual system that works across a wide range of topics and imagery. A bold graphic form, based on the bowel, acts as a consistent framing element and connects the publication visually and conceptually to the association’s core theme. The result is a unique, flexible design that remains instantly recognisable across editions.
Social Media
Social media was developed as an ongoing extension of the visual identity. The design approach balances clarity and warmth, helping the association communicate complex health related topics in a way that feels supportive and accessible rather than clinical.
From business cards and roll ups, to special edition merchandise, we ensured that each item follows the same visual logic, from colour use and typography to image style and spacing. This creates a coherent presence whether the association appears online, in print, or in physical spaces, reinforcing trust and professionalism at every point of contact.
