Social Media
Noctua
We built the brand’s Instagram account from the ground up, growing it from 0 to more than 90,000 followers.
From social media strategy and creative direction to content creation, product photography and video production, we developed a distinctive Instagram presence that brought Noctua’s products, expertise and community to life. Through consistent, platform-specific content, the account grew into an engaged global community and an important part of the brand’s wider social media and digital marketing presence.
Year:
2018 - 2024
Industry:
PC Hardware
Client:
Noctua
Reels with impact
We created reels for product launches — from an ASUS graphics card to drop accessories and the Noctua Home line — that reached hundreds of thousands of people, all organically. Each one was built to catch attention in the feed and carry the product's story in seconds, turning launches into moments the community actually wanted to watch and share.
A new visual world
We gave Noctua products a whole new aesthetic — one that made them genuinely desirable. Through styled product photography and a consistent visual language, we moved the brand beyond the purely technical and into something people wanted to look at, follow and show off. The result was an Instagram feed with a distinctive, premium feel that set Noctua apart.
Launches
Our launch visuals turned everyday hardware into premium hero shots — warm earth tones, dramatic lighting and clean typography that gave each product its moment. From fan grills to the launch of chromax.black coolers to the Linus Tech Tips screwdriver collab, every launch looked less like a spec sheet and more like a brand people wanted to follow.
