Gemeinsam Frei Atmen is a smoke-free program dedicated to helping people take the step toward a life without smoking. To support the program in reaching more participants, we worked on strengthening its digital presence and visibility.

Our team began with a market analysis to better understand the target audience, motivations, and barriers to quitting. Based on these insights, we developed a focused communication strategy designed to reach people at the moment they are considering change.

The strategy was implemented through targeted paid Meta campaigns alongside organic social media content on Instagram and Facebook, creating a consistent presence that informs, encourages, and motivates. The result is a growing number of sign-ups to the smoke-free course and a digital approach that continues to support people on their path to breathing freely again.