Social Media
Gemeinsam
Frei Atmen
Gemeinsam Frei Atmen is a smoke-free program dedicated to helping people take the step toward a life without smoking. To support the program in reaching more participants, we worked on strengthening its digital presence and visibility.
Our team began with a market analysis to better understand the target audience, motivations, and barriers to quitting. Based on these insights, we developed a focused communication strategy designed to reach people at the moment they are considering change.
The strategy was implemented through targeted paid Meta campaigns alongside organic social media content on Instagram and Facebook, creating a consistent presence that informs, encourages, and motivates. The result is a growing number of sign-ups to the smoke-free course and a digital approach that continues to support people on their path to breathing freely again.
Year:
2025 - Ongoing
Industry:
Health
Client:
Karl Landsteiner Institut für Lungenforschung und pneumologische Onkologie
Social media content
To support the campaign, we developed a series of social media formats designed to make the program more approachable. Working with the Gemeinsam Frei Atmen team, we produced short reels featuring the people behind the course, helping reduce the hesitation many feel before signing up. The content shares key information in engaging formats such as “Fake or Fact” and “3 Things to Know,” making the program easier to understand while encouraging viewers to take the first step.
3 benefits of quitting nicotine
Fake or Fact
Meet the team
Fake or Fact
Paid ads
For the paid campaign, we developed targeted ads that address the specific concerns of different age groups. The messaging highlights relevant pain points such as asthma or COPD for older audiences and topics like nicotine pouches for younger users.
Together with the team behind Gemeinsam Frei Atmen, we produced authentic video content and combined it with carefully selected visuals to create engaging ads that speak directly to the motivations and challenges of each audience segment, guiding them toward signing up for the course.
